SEO – Search Engine Optimization – Seminar

SEO – Search Engine Optimization – Seminar

“The construction of a website is an easy task now. A site to obtain traffic, is another issue – its not a mater of good graphics or promotional text.”

We have conducted the SEO Seminar 27 times
with over 1600 participants
To Be Announced


We have run the SEO Seminar with over 1600 participants, who have understood the power and the importance of the Internet in their daily business activities. The participants write in their comments (testimonials bellow) that the seminar was reveling and sets the foundations for a step by step approach in conquering the market share they deserve on the Internet.

Simply put and with a step by step approach, the SEO Seminar gives participants the “blue prints” with which anyone can set up a plan that will bring traffic and eventually meet goals, which is nothing else but sales.

Its easy to see successful sites and to ask to have one built for us just like that. That is not enough – there are many components that contribute to making a successful site. Most of the elements are not visible, no mater how much we search for them – where as other elements that make a successful site are not even on site.


Our seminar is a great fit for ANYONE wanting to learn:



  • The basics of SEO, whether you want to do it yourself or outsource
  • The principles of search engine-friendly design
  • How to incorporate SEO into your marketing mix
  • How to get targeted search traffic to your site
  • How to get your site indexed in the search engines if it’s currently not being found
  • How to conduct keyword research analysis and incorporate them into your copy
  • How to carry out competitor analysis
  • How to avoid the biggest SEO pitfalls affecting websites

SEO Seminar is the only seminar in Greece that reveals, tools, techniques, strategies, everything you need to know to construct a search engine friendly site, if you intend to through away your old site and build a new site, or adjust your existing site, so you can reach your objectives and goals.

At the last part of the seminar we analyze the sites of the participants and we make suggestions on what changes have to be made.

Sign up today to secure your seat to the seminar which will change the way you see and work on the Internet.

Don’t wait any more, because if your prospects can’t find you…they will find your competitors.

The SEO Seminar (in English) will take place on TO BE ANNOUNCED

10:00 – 17:00
10:00 – 17:00

The participation fee is 400 Euro.

If you follow step by step all that you will learn from the seminar, we guarantee that you will see you business take off on the Internet.

Some know and they use the techniques with spectacular results. Tomorrow when this information will be common knowledge to everyone, it will be too late to take advantage of it. Who ever is first is who will benefit.

If you want to be among the first to learn and apply the new methods, then you have to come to our SEO Seminar.

At the seminar, you’ll learn how to:

  • Determine which SEO techniques are right for your specific type of site
  • Figure out the most important keywords  and phrases for your website
  • Avoid the SEO mistakes that actually lower your organic rankings
  • Make your website architecture search engine-friendly
  • Select the SEO tools that are right for you
  • Measure the metrics that really matter and act on the results
  • Avoid becoming obsolete by staying on top of changing rules & algorithms
  • Implement an ongoing Marketing, PR and Content strategy around SEO
  • Landing page development
  • Article marketing
  • Social bookmarking
  • Social networking
  • Web 2.0 Strategies
How to sign up:
Step 1

Deposit the participation fee of 400 Euro,
to one of the following accounts:

BANK Account Number Company
CITIBANK 0500599928 Info Publications Ltd.
135002320008161 Info Publications Ltd.


Step 2

Send us by Fax (210 99 36 564) the deposit slip with the following information:
  • company name
  • address, Tel., Fax, E-mail
  • participants name
  • company web site URL


Step 3

You will receive a confirmation of participaption via e-mail


The cost of the seminar can be covered
by the OAED program LAEK 0,45

Online submission D-line date for the
OAED program – LAEK 0,45

Because seats are limited, reserve your seat now.



The most useful aspect: I learned exactly what I came here for. Search Engine Optimization.
What did you like best: That with the example, from my companies website (page), I was able to actually see improvement straight away. Or better yet was able to see immediate results.
Additional Comments: I would probably have preferred an extra day.

The most useful aspect: Use of blogs and word press.
What did you like best: The best part was the series how to do different things in a row to help out the site.


Additional Comments: Small attendance group made it productive in terms & material learnt ideas exchanged.
The most useful aspect: I have to pick one aspect only?! PRACTICAL: CD with all pertinent links & information. SPIROS GIANIOTIS MADE IT RELAVANT WITH REAL EXAMPLES.
What did you like best: The tools I get to make home with me ..the knowledge I can use to enhance my business goals & networking efforts.

Additional Comments: Αυτο ακριβώς που αναζητούσα: Η καταννόηση της ανάλυσης και της εφαρμογής του SEO που προσφέρει τεράστιες δυνατότητες στην ανάπτυξη της επαγγελματικής δραστηριότητας μου.
The most useful aspect: Εξαιρετική παρουσίαση από τον Κο. Γιαννιώτη. Ζωντανή και ενθουσιώδης μετάδοση της πλούσιας γνώσης του πάνω στο αντικείμενο.

The most useful aspect: Η διδασκαλία γίνεται με βάση, μέσα από πραγματικά παραδείγματα (website) και εφαρμόζεται πάνω σε αυτά.
What did you like best: Ο τρόπος διδασκαλίας. Το περιεχόμενο της διδασκαλίας.

Το σεμινάριο ήταν πολύ καλό έως εντυπωσιακό θα έλεγα. Τα πράγματα που ακούστηκαν ήταν άκρως ενδιαφέροντα και πολύ ειδικευμένα πάνω σε ότι έχει να κάνει με το SEO. Έχω μόνο ένα ενδοιασμό ως προς το αν θα μπορέσω όλα αυτά που άκουσα και έμαθα εδώ, αν θα μπορέσουν να λειτουργήσουν πρακτικά σε μένα για το όφελος του SITE. Με πολύ έξυπνη δουλεία πιστεύω ότι θα λειτουργήσουν.

Additional Comments: Το σύνολο των θεματικών ενοτήτων ήταν εξαιρετικό.
The most useful aspect: Το πιο σημαντικό στοιχείο ήταν ότι είναι μοναδικό. Δεν έχω ξαναπαρακολουθησει κάτι αντίστοιχο. Αυτό που θα ξεχωρίσω είναι ο εισηγητής λόγω της ασυναγώνιστης μεταδοτικότητας του.

Additional Comments: Very inspiring and creative presenter, who has actual examples of what you can do using SEO. I strongly recommend this seminar.
The most useful aspect: Introduction to the WEB 2.0 techniques for SEO.
What did you like best: To the point alternative solutions for SEO.

The most useful aspect: Ψαγμένες λύσεις – προτάσεις στο SEO.
What did you like best:Ο μικρός αριθμός του τμήματος, ευκολότερη κατανόηση του ομιλητή.

Πολύ πλήρης παρουσίαση, κάλυψε όλα τα πεδία που με αφορούν. Πραγματικά έμαθα πράγματα που δεν γνώριζα. Κατανόηση των μηχανισμών του SEO. Αξιοποίηση όλων του Internet σαν εργαλείο SEO. Σωστή εστίαση στο αντικείμενο του, με την κατάλληλη διεύρυνση όπου χρειαζόταν. Άμεση απάντηση στις ερωτήσεις – απορίες. Έμαθα εργαλεία που δεν ήξερα.
Παναγιώτης Αρχοντίτσης –

Simple, practical, to the point, lots of resources.

* Το σεμινάριο ήταν ικανοποιητικό για μένα που είμαι επαγγελματίας του χώρου του internet, όμως θα ήθελα και κάποιο επαναληπτικό σεμινάριο SEO σε ποιο αναβαθμισμένο επίπεδο. * Οι βασικές αρχές που πρέπει (με τσεκ λιστ) να τηρούμε στην κατασκευή του κάθε site. * Η σωστή και επαγγελματική παρουσίαση και η παροχή όλων των απαιτούμενων πληροφοριών ώστε να μάθουμε να χρησιμοποιούμε τεχνικές SEO.

Οι τρόποι που περιγράφονται προκειμένου να έχεις high Google rank
Liked best: Τα διαφόρα καλούδια (engines, site, link, adds on etc).
George Tsovilis – Goldair Group

Useful aspect: Excellent presentation, Useful material given
Liked best: Web 2.0 Strategy
Vassilis Pitsounis – AboutNet

Useful aspect: I believe that it was the submitting of your desired page to specific websites, wed 2.0. You can manage your site in the most effective way.
Useful hints about our site management and SEO possibilities that could have been aware of otherwise. I really appreciate the good job and the seminar & instructor qualities. Well done.
Maria Kantziari – Artion

Useful aspect: How to create a better site for our company and gave straight answers and advice.
Liked best: It was straight to the point gave good examples for everyone to understand and gave solutions that can easily be implemented.
Eugenia Rodopoulou – Kinetta Beach Hotel

Presenter showed excellent energy and patience. Very well informed, excellent presentation skills.
Highlighted useful tips over search engine optimization.
Reachable knowledge tips, analyzed in satisfactory detail, very up-to-the point and sales-boost oriented.
George Tziachris – Greek National Tourist Organization

Putting together marketing and web technicalities. Detailed information and special tips regarding the use of key words on web pages and the serach engines.
Theodore Mantzios – Thai Airways

Truly Professional. I would gladly participate again if you organize something for professionals in e-commerce
Organized my thoughts on some aspects. Happy to see that seminar was true and useful to people who needed it. Learned several tips and urls (useful).
Generated a few ideas due to the inspiring presenter!
Thank you!
Andronikidou Artemis – Sani S.A.

It was an interesting experience which helped me to summarized my knowledge with regards to marketing & internet.
Very appealing presentation & speaker who kept the audience “alive” for 6 hours each day.
The on-line “case studies” from various companies in order to see & prove the truth of a few things. The “real time” check of our sites and parallel to the theory.
Valia Gounitsiotis – Sani S.A.

Useful information that can’t be found all together in one place.
It helped me to put in order my knowledge on web marketing & extra tips of new technology (that changes so rapidly)
Information for immediate use and short team ( and long of course ) benefits.
George Arndt – Air Quest Travel

Liked best: It helped me to develop new ways of promotion and presentation, of the company products at the web.
Χονδράκης Γιώργος – Vassia Hotels

Το οτι μάθαμε τι πρέπει να ζητάμε απ’τον κατασκευαστη της ιστοσελιδας μας – δηλαδη χρησιμες πληροφιριες που θα μας ανεβάσουν στο ranking.
Μου άρεσε ο τρόπος παρουσίασης και η οράνωσή του.
Ο περιορισμός και η πίεση χρόνου αλλα με βάση την κατάσταση, ήταν λογικό.
Nick Zouboulakis – Hotel Voctoria

Το σεμηνάριο για εμένα ήταν πολυ καλό γιατί έμαθα για marketing στον τουρισμό, και να βλέπω τα λάθη στο site μου.
Πολυ καλός τρόπος παρουσίασης.
Liked best: Ο τρόπος να μπορώ να ελέγχω το site μου.
Γίαννης Παφύλιας – Pension Dafni

Was well organized and clear.
Liked best: How to increase visits to our site through web marketing.
Tsekouras Dimitrios – Best Western Ilisia Hotel

Useful aspect: It gives us the right guide lines on how we have to make the necessary corrections.
Liked best: The way it was presented. It gives enough in formation about how to design your web site.
Dimitra Lymberopoulou – Tourgreece

Information is important. Knowledge is power. I think we all become quiet power full after this seminar.
Σίγουρα δεν είναι e-marketing αλλά MARKETING που μας διδάχθηκε.
Panagiotis Dactilidis – Mykonos Grand

Very practical, he give us energy to jump into walk on web site.
Gives me enough information / leads to improve web site.
John Van Lerberghe – Mykonos Accommodation

The seminar offers valuable guidelines to build a successful website.
Discussion (pros & cons) each website from participants.
Since my company is at the beginning stage, the seminar provided useful tools and advise to help me build my website correctly.
I believe this is 3day seminar.
Anna Goritsa – AGTRAVEL

Most Useful aspect: Τα πάντα ήταν χρήσιμα. Ξέφυγα από τους διαφόρους… επισήμους, οι οποίοι είτε δεν γνωρίζουν, είτε θέλουν να κοροϊδεύουν τους πελάτες τους, λόγω της άγνοιας που διαπιστώνουν.
What did you like best: Οι τρόποι κατασκευής ενός e-mail και site που έχουν σχέση με την ψυχολογία των πωλήσεων.
Symiacos George – Symiakos Travel

Most Useful aspect: The information provided about the search engines. It was practical and thus very helpful and “easy” to implement.
Evangelia Samoili – Norstar SA

Most Useful aspect: Πήραμε μια σφαιρική πληροφόρηση για το πώς πρέπει να είναι ένα site (και όχι μόνο), η οποία θα μας επιτρέψει (επιβάλει) να προσπαθήσουμε να βελτιώσουμε τα site μας.
What did you like best: Τις πληροφορίες που πήραμε. Τον τρόπο διδασκαλίας του Σπύρου.
Βολιώτης Κώστας – Kapa Fin SA

Most Useful aspect: Σου δίνει όλα τα εφόδια να μπορείς να παίρνεις τη σωστή απόφαση για το πώς πρέπει να εκτίθεται το site σου στο internet.
What did you like best: Δεν αισθάνομαι άσχετος, ούτε ότι κάποιος μπορεί να μου προτείνει μια δουλειά για site χωρίς να μπορεί να με πείσει με δυνατότερες γνώσεις από αυτές που τώρα έχω.
Λεωνίδας Φωτεινός – Brau Kat Travel

Additional Comments: Αξιόλογο σεμινάριο για web marketing. Η θεωρία σε ξεκολλάει από την καθημερινή χρήση.
Most Useful aspect: Αρκετή θεωρία που μπορεί να «χρησιμοποιηθεί» στο άμεσο μέλλον.
What did you like best: Βλέπεις πράγματα που «δεν έβλεπες» – αφύπνιση, κίνητρο για νέες εφαρμογές, ευκαιρία για επαναπροσδιορισμό στόχων.
Pantelis Koufopoulos – Arion Hotel

Most Useful aspect: O τρόπος και τα μέσα προώθησης του site να σε βρίσκουν εύκολα μέσω των μηχανών αναζήτησης.
Κουρελής Σωκράτης – Acropole Hotel

Most Useful aspect: Το 32-ways to promote your website.
Ανδρέας Παϊσιος – Amarilia Hotel

Additional Comments: After having participated in this seminar, I feel that I can be more in control of what my webmaster is doing with the company site and encourage him to do more work, where SEO is concerned.
Most Useful aspect: The fact that the presenter gave a lot of examples, as well as useful links that will help us as users to find various new ways on how to promote our business on the web.
What did you like best: Lots of new ideas on how to make our company site reach the top list in all the search engines. This is a challenge indeed!
Sergeeva Elena – Capsis Hotels & Resorts

Additional Comments: The manual and examples.
Most Useful aspect: The step-by-step approach. Should of lasted 2 ½ – 3 days.
Anna Anninos – Frei SA

Additional Comments: Consolidated my knowledge around the internet confirmed some of my beliefs / convictions learned few other things since the internet technology is a dynamic system.
Most Useful aspect: Actually all, of course all around e-marketing and how to improve a web presence.
Douplessis Eleni – Intermed Travel Consultants

Additional Comments: The seminar encouraged me to upgrade the level of my personal effort in the web travel industry. Step by step a new way of thinking will be materialized in my working section.
Most Useful aspect: Hints and tips, improvisation and innovation in a field that looks solid and hard to us.
What did you like best: Cool atmosphere, examples and encouraging behaviour by our instructor.
Nikolaos Loudaros -Titania Hotel

Most Useful aspect: Το συγκεκριμένο σεμινάριο τόνισε και μου εξήγησε πόσο σημαντική είναι η σωστή χρήση της ιστοσελίδας μας σε βαθμό που δεν είχα καθόλου αντιληφθεί.
What did you like best: Ανταλλαγή απόψεων με τους συναδέλφους και χρήσιμες πληροφορίες (small tips) που δόθηκαν από τον εκπαιδευτή.
Eleni Tressou – Navigator Ltd

Most Useful aspect: Η αποκάλυψη της πραγματικής «μηχανής» που δουλεύει πίσω από τις μηχανές αναζήτησης και του κώδικα που λειτουργούν οι σελίδες.
What did you like best:
Το ειλικρινές και φιλικό περιβάλλον.
Το value for money.
Την απλότητα και αμεσότητα με την οποία προσεγγίστηκαν τα θέματα.
Τίνα Σάρρα – Skylines – Euroski Club Ltd

“It gave us the opportunity not only to learn about new aspects & techniques about the internet but also to exchange ideas and discuss about them, in an appropriate length of time.”
Nickos Pontikis – Metropolitan Travel

Most useful aspects -“A holistic approach. The whole idea is to sell. It was well structured. General marketing tools for a starter, website success factors as a main course and tailor made feedback as a dessert”
Aliki Panagakou – Sparta SA

“Πάρα πολύ χρήσιμο, με πρακτικές που υπάρχουν σήμερα και που μπορούμε να τις εφαρμόσουμε.”
Ιοάννις Μάστορος – Venos Travel

“Τελικά, έμαθα πως μπορεί ένα site να είναι σε μια καλή θέση στις μηχανές αναζήτησης.”
Μαρία Μανδελία – Mare Nostrum Holidays

“Ένας ολοκληρομένος οδηγός για τη αναβάθμιση & επιτυχία ενος Site. Επεξηγιματικό, αναλυτικό, ακριφώς αυτά που πρέπεινα γνωριζουν όσοι θέλουν να ασχοληθοθν με το Web Marketing.”
Michalos Panagiotakopoylos – Louis Hellenic Cruises

“Σου δίνει τα εργαλεία που θα σε βοηθήσουν να φθάσεις στον στόχο σου.”
Antonis Papas – Imagination Travel

Most useful aspect – “How to upgrade your website.”
Ioannis Kostantelos – Hotel Navarone

“Worth the time and money”
Dimopoulos Apostolos – Herodion Hotel

“Clear, specific & practical information presented in a very organized way.”
Samoili Evangelia – Norstar SA

“The seminar was very good. I suggest government organizations like the Ministry of Tourism, GNTO, etc. to participate, in order to improve their adopted internet strategies/policies. We learned many things which will assist us to improve the quality of our corporate web site,
Kostantinos N. Malagas – Olympic Airways

“Good exchange of specialist knowledge. Clear, technical insight and tips to boost our company’s website”.
Alex Palladas – Pam Tours

Most useful aspect of the seminar – “Know how, know why. Small group which made it friendly”.
Michael Vlavianos – Irigeneia Hotel

Most useful aspect of the seminar – “Knowledge gained about search engines practices and marketing”
Apostolos Dimopoulos – Aegean Thesausus

“Very useful seminar for everybody that wants to be updated about possibilities in marketing and improving business. Finally I know where to go with my questions I had for years!”
Maya Cornelissesns – Omilo

“It indicated in a short time the most important aspects of web marketing as well as it gave us a lot of useful tips. The way that we could promote our site free of charge. The fact that everything was presented simply objectively and clearly, although the topic is complicated”.
Sophia Lykou – Minoa Palace Chania

Most useful aspect of the seminar – “Promotion of web sites and comments on the existing web sites”. What did you like best – “Many examples”.
Ilia Pagona – Hotel Lagadas Beach

“It was very useful. I received more information about my website, how I can construct a better web site and how to promote it”.
George Kalogeitonas – Marillia Village

Most useful aspects -“Introduction to key web/marketing issues. Relating marketing to the web”.
Yiannis Adamantopoulos – Holiday In Athens

“It gave mea full idea and a lot of suggestions of what is happening on web marketing in tourism…and that I have many things to do in order to achieve!!”.
Sophia Vlahou – Euroland Events

“Complete seminar, many proposals for use of new tools in promoting sites”.
Domna Adamakis – Adamakis Travel

“Practical examples and useful tips to make your site search engine friendly. The handbook very useful…gives you ‘food for thought'”.
Marios Kounelis – Hotel Helmos

“It was the most useful seminar that I have ever participated. I recommend to anyone who wants a better site to participate”.
Liana Zorzou – Marillia Village

The most useful aspect of this seminar …”It gave me the confidence to “play”/experiment with my site in order to improve it without having to rely on an ‘external’ company to assist me”.
Vicky Griva – Capsis Convention Centers & Resort Hotels

The most useful aspect of this seminar …”To enlarge our knowledge about how the web works all over the world and how we can look for new ideas to make our products differ from other similar tourism products”.
Katerina Adosoglou – Aristotle Travel

“Just excellent in everything! The instructor is great and gives very sufficient knowledge on the matter; clear explanation. Didn’t expect it to be so good and useful..very glad it was!”.
Elena Kostantinova – Aristotle Travel

“-Προτάσεις – και λύσεις που θα μπορέσουμε να χρησιμοποιήσουμε για την καλυτέρευση του site μας”.
Vivi Vragkou – Air Maritime Travel Agency
“Combination of MBA and e-commerce in one”
Vassilis Triantafillou – Mediterranean Traditional Mansions

The most useful aspect of this seminar …”Insight into web page structure and web crawler preferences. Also, insight into search engines and their ranking methods”.
Fotis Kokotos – Porto Elounda Delux Resort
The most useful aspect of this seminar …”That it was very detailed!”
Panos Ioannidis – Rhodos Direct Holidays

The most useful aspect of this seminar … “About search engines, what it is being read and what is not by them and the useful tools, programs and sites”.
Kostantinos Papachristos – Archontiko Gerofoti

“Generally, it was about professionals who want to be innovated. Repeat it soon!!!”
Vassilios Lafogiannis – Regency Casino Mont Parnes

“We got a better and more clear idea of the Internet Tool”.
Vassilis Kontos – Corfu Holidays

“Dispelled myths. Gave a basic understanding of how web sites work on the web. No more gurus. Will definitely play a major role in creation of our new site”.
Cathy Lyras – Zeus Diplomatic

“Σύνδεση θεωρίας με πρακτικές εφαρμογές”.
Theodoros Koutroumnas – Porto Carras Grand Resort

The most useful aspect of this seminar … “what to avoid in your site…the excellent way everyone was encouraged to participate”.
Georgia Baroutoglou – Robissa Travel Bureau/STA Travel

“It really achieved what it claimed it would do”.
Nick Spyridakis – Katrea Travel

“It should be refereed to web designers as well, so that they make our life easier”.
Andrew Efthymiou – Maxima Congress & Tourist Enterprises

The most useful aspect of this seminar … “Discussion, exchange of opinions…presentation of examples and way of thinking”
Nikolas Anthopoulos – Pyramis International

The most useful aspect of this seminar … “Simplicity and honesty of the approach. Detailed information that was provided”.
Nikos Lygeros – Porto Elounda Delux Resort

“Up to date information. Technical as well as marketing proposals. Explanations, real examples, suggestions, proposals”.
Meni Chiotelli – Club Hotel Loutraki

The most useful aspect of this seminar … “Tips regarding the keywords and search engines and comments on our web sites”.
Katerina Vlachou – Anchors Away

“It was updated to the needs of the market”.
Panagiotis Achtypis – Achtypis Tours

The most useful aspect of this seminar … “Practicing the Internet, evaluating each site, suggestion of new sites”.
Chatzitheodorou Klio – Apollonion Hotel